{"id":4933,"date":"2025-09-02T10:29:41","date_gmt":"2025-09-02T02:29:41","guid":{"rendered":"https:\/\/www.keleeclean.com\/?p=4933"},"modified":"2025-09-02T10:29:50","modified_gmt":"2025-09-02T02:29:50","slug":"2025%eb%85%84-%ea%b8%80%eb%a1%9c%eb%b2%8c-b2b-%ec%8b%9c%ec%9e%a5-%eb%8f%99%ed%96%a5-%ec%bb%a4%ec%8a%a4%ed%84%b0%eb%a7%88%ec%9d%b4%ec%a7%95-%ec%88%98%ec%9a%94-%ea%b8%89%ec%a6%9d%ed%95%98%eb%8a%94","status":"publish","type":"post","link":"https:\/\/www.keleeclean.com\/ko\/2025%eb%85%84-%ea%b8%80%eb%a1%9c%eb%b2%8c-b2b-%ec%8b%9c%ec%9e%a5-%eb%8f%99%ed%96%a5-%ec%bb%a4%ec%8a%a4%ed%84%b0%eb%a7%88%ec%9d%b4%ec%a7%95-%ec%88%98%ec%9a%94-%ea%b8%89%ec%a6%9d%ed%95%98%eb%8a%94\/","title":{"rendered":"2025\ub144 \uae00\ub85c\ubc8c \uc0dd\ud65c\uc6a9\ud488 B2B \uc2dc\uc7a5 \ub3d9\ud5a5: \ub9de\ucda4\ud654 \uc218\uc694\uc758 \uae09\uc99d"},"content":{"rendered":"<p class=\"has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"color:#5a5a5a;font-size:15px\">\uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud658\uacbd \uaddc\uc81c\uac00 \uac15\ud654\ub418\uace0 \ud638\ud154 \ubc0f \ud5ec\uc2a4\ucf00\uc5b4 \uc5c5\uacc4\uc758 \uc218\uc694\uac00 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c B2B \ub370\uc77c\ub9ac \ucf00\uc5b4 \uc2dc\uc7a5\uc740 \ud070 \ubcc0\ud654\ub97c \uacaa\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc740 \ube44\uc6a9 \uad00\ub9ac, \uacf5\uae09\ub9dd \uc548\uc815\uc131, \uc9c4\ud654\ud558\ub294 \uace0\uac1d \uc120\ud638\ub3c4 \uc0ac\uc774\uc5d0\uc11c \uade0\ud615\uc744 \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \ubb38\uc11c\uc5d0\uc11c\ub294 \uc774\ub7ec\ud55c \ud2b8\ub80c\ub4dc\ub97c \uc0b4\ud3b4\ubcf4\uace0 \ub2e4\uc74c\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4.\u00a0<strong>Zhihu\uc758<\/strong>\u00a0\ud50c\ub79c\ud2b8 \uae30\ubc18 \uc0ac\uc6a9\uc790 \uc9c0\uc815 \uc194\ub8e8\uc158.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \uc8fc\ub3c4\ud558\ub294 \ud658\uacbd \uc815\ucc45<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"color:#5a5a5a;font-size:15px\">\uc804 \uc138\uacc4\uc801\uc73c\ub85c \uac15\ud654\ub41c \uaddc\uc81c\ub85c \uc778\ud574 \uacf5\uae09\uc5c5\uccb4\ub4e4\uc740 \uce5c\ud658\uacbd \uc18c\uc7ac\uc640 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc0dd\uc0b0\uc744 \ucd94\uad6c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5d0 \ub530\ub974\uba74\u00a0<strong>\ub51c\ub85c\uc774\ud2b8\uc758 2024\ub144 \uae00\ub85c\ubc8c \ud5ec\uc2a4\ucf00\uc5b4 \uc804\ub9dd<\/strong>\ub97c \ud1b5\ud574 \uc758\ub8cc \uae30\uad00\uc740 \ud0c4\uc18c \ubc1c\uc790\uad6d\uc744 \uc904\uc774\uae30 \uc704\ud574 \uce5c\ud658\uacbd \uad00\ud589\uc744 \ucc44\ud0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \ucc9c\uc5f0 \uc0dd\ubd84\ud574\uc131 \ud37c\uc2a4\ub110 \ucf00\uc5b4 \uc81c\ud488\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud638\ud154 \ubc0f \ud5ec\uc2a4\ucf00\uc5b4 \ubd84\uc57c\uc758 \uc218\uc694 \uc99d\uac00<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-3 wp-block-paragraph\" style=\"color:#5a5a5a;font-size:15px\">\uc804 \uc138\uacc4 \uad00\uad11\uc774 \ud68c\ubcf5\ub418\uace0 \uc758\ub8cc \ubd80\ubb38\uc774 \ud655\ub300\ub418\uba74\uc11c \ud504\ub9ac\ubbf8\uc5c4 \ub370\uc77c\ub9ac \ucf00\uc5b4 \uc81c\ud488\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<strong>KPMG\uc758 2024\ub144 \uc18c\ube44\uc790 \ubc0f \uc720\ud1b5 \uc0b0\uc5c5 \ubcf4\uace0\uc11c<\/strong>\u00a0\uc5d0 \ub530\ub974\uba74 \uc911\uad6d\uc758 \ucd1d \uc18c\ub9e4 \ud310\ub9e4\ub7c9\uc740\u00a0<strong>48.8\uc870 \uc5d4<\/strong>, a\u00a0<strong>3.5% \uc99d\uac00<\/strong>\uc219\ubc15\uc5c5 \ubd80\ubb38\uc5d0\uc11c \ub192\uc740 \uc131\uc7a5\uc138\ub97c \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uace0\ud488\uc9c8 \ud37c\uc2a4\ub110 \ucf00\uc5b4 \uc81c\ud488\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uae09\uc99d\ud588\uc74c\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5 \uc694\uad6c\uc758 \uc99d\uac00<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-4 wp-block-paragraph\" style=\"color:#5a5a5a;font-size:15px\">B2B \uace0\uac1d\uc758 \uc6b0\uc120 \uc21c\uc704\u00a0<strong>\ub9de\ucda4\ud615 \ub370\uc77c\ub9ac \ucf00\uc5b4 \uc194\ub8e8\uc158<\/strong>\u00a0\ub97c \ud1b5\ud574 \ube0c\ub79c\ub529\uacfc \uace0\uac1d \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<strong>KPMG\uc758 \uc911\uad6d \uc18c\ube44\uc790 50 \ubcf4\uace0\uc11c<\/strong>\u00a0\ub294 \uae30\uc5c5\uc774 \ub2e4\uc591\ud55c \ud638\uc2a4\ud53c\ud0c8\ub9ac\ud2f0 \uc2dc\ub098\ub9ac\uc624\uc5d0 \ub9de\uac8c \uc81c\ud488\uc744 \ub9de\ucda4\ud654\ud558\ub294 \ubc29\ubc95\uc744 \uac15\uc870\ud558\uba70 \ub9de\ucda4\ud654\uac00 \uacbd\uc7c1\ub825\uc758 \ud575\uc2ec\uc784\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zhihu\uc758 \uc0ac\uc6a9\uc790 \uc9c0\uc815 \uc194\ub8e8\uc158<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-5 wp-block-paragraph\" style=\"color:#5a5a5a;font-size:15px\">Zhihu\uc758\u00a0<strong>\"\uc2dd\ubb3c \uae30\ubc18 \ucf00\uc5b4, \ucc9c\uc5f0 \uc601\uc591\"<\/strong>\u00a0\ucee8\uc149 \uc81c\uc548\u00a0<strong>\ub9de\ucda4\ud615 \ud37c\uc2a4\ub110 \ucf00\uc5b4 \uc194\ub8e8\uc158<\/strong>\u00a0B2B \uace0\uac1d\uc744 \uc704\ud574 \uc548\uc804\uc131, \ud6a8\uc728\uc131, \uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4. \uc8fc\uc694 \uc11c\ube44\uc2a4\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-6\" style=\"color:#5a5a5a;font-size:15px\"><strong>\uc81c\ud488 \uc0ac\uc6a9\uc790 \uc9c0\uc815<\/strong>\u00a0- \uace0\uac1d\uc758 \ub2c8\uc988\uc5d0 \ub530\ub77c \ub3c5\ud2b9\ud55c \uc81c\ud615\uacfc \ud5a5\uc744 \uac1c\ubc1c\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-7\" style=\"color:#5a5a5a;font-size:15px\"><strong>\ube0c\ub79c\ub4dc \ud3ec\uc7a5<\/strong>\u00a0- \ud68c\uc0ac \uc774\ubbf8\uc9c0\uc5d0 \ub9de\ub294 \ud328\ud0a4\uc9d5 \ub514\uc790\uc778.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-8\" style=\"color:#5a5a5a;font-size:15px\"><strong>\uc9c0\uc18d \uac00\ub2a5\ud55c \uacf5\uae09\ub9dd<\/strong>\u00a0- \uc548\uc815\uc801\uc778 \uc18c\uc2f1\uacfc \uce5c\ud658\uacbd \uc0dd\uc0b0 \ud45c\uc900 \uc900\uc218\ub97c \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uacb0\ub860<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-9 wp-block-paragraph\" style=\"color:#5a5a5a;font-size:15px\">\ud658\uacbd \uc815\ucc45\uc774 \uc5c4\uaca9\ud574\uc9c0\uace0 \uc2dc\uc7a5 \uc218\uc694\uac00 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c,\u00a0<strong>\ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5\uc758 \ud310\ub3c4\ub97c \ubc14\uafb8\uace0 \uc788\ub294 \uc0ac\uc6a9\uc790 \uc9c0\uc815<\/strong>\u00a0B2B \ub370\uc77c\ub9ac \ucf00\uc5b4 \uc5c5\uacc4\uc5d0 \uc9c4\ucd9c\ud588\uc2b5\ub2c8\ub2e4. Zhihu's\u00a0<strong>\ucc9c\uc5f0 \uc2dd\ubb3c \uae30\ubc18<\/strong>\u00a0\uc194\ub8e8\uc158\uc740 \uae30\uc5c5\uc774 \uc9c0\uc18d \uac00\ub2a5\ud55c \uace0\ud488\uc9c8\uc758 \uc81c\ud488\uc73c\ub85c \uc55e\uc11c \ub098\uac08 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-10 wp-block-paragraph\" style=\"color:#5a5a5a;font-size:15px\"><strong>\ud0a4\uc6cc\ub4dc:<\/strong>&nbsp;\ud638\ud154 \ub9de\ucda4\ud615 \ud37c\uc2a4\ub110 \ucf00\uc5b4 \ub3c4\ub9e4, \uce5c\ud658\uacbd \ub370\uc77c\ub9ac \ucf00\uc5b4 ODM, \ud638\ud154 \uc77c\ud68c\uc6a9 \uc81c\ud488 \ube44\uc6a9 \uc808\uac10.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-11 wp-block-paragraph\" style=\"color:#5a5a5a;font-size:15px\"><strong>\uba54\ud0c0 \uc124\uba85:<\/strong>&nbsp;2025\ub144 \uc0dd\ud65c\uc6a9\ud488\uc758 B2B \uc2dc\uc7a5 \ub3d9\ud5a5, \ud658\uacbd \uc815\ucc45\uc758 \uc601\ud5a5, \uc9c0\uc18d \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c Zhihu\uc758 \ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>As global environmental regulations tighten and demand from the hotel and healthcare industries increases, the B2B daily care market is undergoing significant changes. Businesses must balance cost control, supply chain stability, and evolving customer preferences. This article explores these trends and presents\u00a0Zhihu\u2019s\u00a0plant-based customization solutions. Environmental Policies Driving Sustainability Stricter regulations worldwide are pushing suppliers toward [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"themepark_post_bcolor":"#ffffff","themepark_post_width":"1022px","themepark_post_img":"","themepark_post_img_po":"left","themepark_post_img_re":false,"themepark_post_img_cover":false,"themepark_post_img_fixed":false,"themepark_post_hide_title":false,"themepark_post_main_b":"","themepark_post_main_p":100,"themepark_paddingblock":true,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-4933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"metadata":{"_edit_lock":["1758187740:1"],"rank_math_seo_score":["4"],"rank_math_primary_category":["18"],"themepark_post_bcolor":["#ffffff"],"themepark_post_width":["1022px"],"themepark_post_img":[""],"themepark_post_img_po":["left"],"themepark_post_img_re":[""],"themepark_post_img_cover":[""],"themepark_post_img_fixed":[""],"themepark_post_hide_title":[""],"themepark_post_main_b":[""],"themepark_post_main_p":["100"],"themepark_paddingblock":["1"],"footnotes":[""],"_edit_last":["1"],"catce":["sidebar-widgets4"],"themepark_seo_robots":["yes"],"_trp_automatically_translated_slug_es_ES":["2025-tendencias-del-mercado-mundial-b2b-de-productos-de-cuidado-diario-aumento-de-la-demanda-de-personalizacion"],"_trp_automatically_translated_slug_de_DE":["2025-globale-b2b-markttrends-fur-produkte-der-taglichen-pflege-steigen-in-der-nachfrage-nach-individualisierung"],"_trp_automatically_translated_slug_fr_FR":["2025-tendances-du-marche-mondial-b2b-pour-les-produits-de-soins-quotidiens-augmentation-de-la-demande-de-personnalisation"],"_trp_automatically_translated_slug_ru_RU":["2025-\u0433-\u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438-\u043c\u0438\u0440\u043e\u0432\u043e\u0433\u043e-b2b-\u0440\u044b\u043d\u043a\u0430-\u0441\u0440\u0435\u0434\u0441\u0442\u0432"],"_trp_automatically_translated_slug_ar":["2025-\u0627\u062a\u062c\u0627\u0647\u0627\u062a-\u0633\u0648\u0642-b2b-\u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629-\u0644\u0645\u0646\u062a\u062c\u0627\u062a-\u0627\u0644\u0639\u0646\u0627\u064a"],"_trp_automatically_translated_slug_ja":["2025-\u30c7\u30a4\u30ea\u30fc\u30b1\u30a2\u88fd\u54c1\u306e\u4e16\u754cb2b\u5e02\u5834\u52d5\u5411-\u30ab\u30b9\u30bf\u30de\u30a4\u30ba"],"_trp_automatically_translated_slug_ko_KR":["2025\ub144-\uae00\ub85c\ubc8c-b2b-\uc2dc\uc7a5-\ub3d9\ud5a5-\ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5-\uc218\uc694-\uae09\uc99d\ud558\ub294"],"views":["538"],"_thumbnail_id":["4939"]},"medium_url":"https:\/\/www.keleeclean.com\/wp-content\/uploads\/2025\/09\/news-300x300.jpg","thumbnail_url":"https:\/\/www.keleeclean.com\/wp-content\/uploads\/2025\/09\/news-150x150.jpg","full_url":"https:\/\/www.keleeclean.com\/wp-content\/uploads\/2025\/09\/news.jpg","_links":{"self":[{"href":"https:\/\/www.keleeclean.com\/ko\/wp-json\/wp\/v2\/posts\/4933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.keleeclean.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.keleeclean.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.keleeclean.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.keleeclean.com\/ko\/wp-json\/wp\/v2\/comments?post=4933"}],"version-history":[{"count":1,"href":"https:\/\/www.keleeclean.com\/ko\/wp-json\/wp\/v2\/posts\/4933\/revisions"}],"predecessor-version":[{"id":4934,"href":"https:\/\/www.keleeclean.com\/ko\/wp-json\/wp\/v2\/posts\/4933\/revisions\/4934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.keleeclean.com\/ko\/wp-json\/wp\/v2\/media\/4939"}],"wp:attachment":[{"href":"https:\/\/www.keleeclean.com\/ko\/wp-json\/wp\/v2\/media?parent=4933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.keleeclean.com\/ko\/wp-json\/wp\/v2\/categories?post=4933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.keleeclean.com\/ko\/wp-json\/wp\/v2\/tags?post=4933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}