{"id":4933,"date":"2025-09-02T10:29:41","date_gmt":"2025-09-02T02:29:41","guid":{"rendered":"https:\/\/www.keleeclean.com\/?p=4933"},"modified":"2025-09-02T10:29:50","modified_gmt":"2025-09-02T02:29:50","slug":"2025-%d0%b3-%d1%82%d0%b5%d0%bd%d0%b4%d0%b5%d0%bd%d1%86%d0%b8%d0%b8-%d0%bc%d0%b8%d1%80%d0%be%d0%b2%d0%be%d0%b3%d0%be-b2b-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-%d1%81%d1%80%d0%b5%d0%b4%d1%81%d1%82%d0%b2","status":"publish","type":"post","link":"https:\/\/www.keleeclean.com\/ru\/2025-%d0%b3-%d1%82%d0%b5%d0%bd%d0%b4%d0%b5%d0%bd%d1%86%d0%b8%d0%b8-%d0%bc%d0%b8%d1%80%d0%be%d0%b2%d0%be%d0%b3%d0%be-b2b-%d1%80%d1%8b%d0%bd%d0%ba%d0%b0-%d1%81%d1%80%d0%b5%d0%b4%d1%81%d1%82%d0%b2\/","title":{"rendered":"2025 \u0422\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0433\u043e B2B-\u0440\u044b\u043d\u043a\u0430 \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u043e\u0433\u043e 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\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0443. \u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e\u00a0<strong>\u0413\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u0440\u043e\u0433\u043d\u043e\u0437 Deloitte \u043f\u043e \u0437\u0434\u0440\u0430\u0432\u043e\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044e \u043d\u0430 2024 \u0433\u043e\u0434<\/strong>\u041c\u0435\u0434\u0438\u0446\u0438\u043d\u0441\u043a\u0438\u0435 \u0443\u0447\u0440\u0435\u0436\u0434\u0435\u043d\u0438\u044f \u0432\u043d\u0435\u0434\u0440\u044f\u044e\u0442 \"\u0437\u0435\u043b\u0435\u043d\u044b\u0435\" \u043c\u0435\u0442\u043e\u0434\u044b, \u0447\u0442\u043e\u0431\u044b \u0443\u043c\u0435\u043d\u044c\u0448\u0438\u0442\u044c \u0441\u0432\u043e\u0439 \u0443\u0433\u043b\u0435\u0440\u043e\u0434\u043d\u044b\u0439 \u0441\u043b\u0435\u0434. \u042d\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043a \u0440\u043e\u0441\u0442\u0443 \u0441\u043f\u0440\u043e\u0441\u0430 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\u0433\u043e\u0441\u0442\u0435\u043f\u0440\u0438\u0438\u043c\u0441\u0442\u0432\u0430, \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044f, \u0447\u0442\u043e \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043a\u043b\u044e\u0447\u043e\u043c \u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0418\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f Zhihu<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-5 wp-block-paragraph\" style=\"color:#5a5a5a;font-size:15px\">\u0427\u0436\u0438\u0445\u0443\u00a0<strong>\"\u0423\u0445\u043e\u0434 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0440\u0430\u0441\u0442\u0435\u043d\u0438\u0439, \u0435\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0435 \u043f\u0438\u0442\u0430\u043d\u0438\u0435\"<\/strong>\u00a0\u043a\u043e\u043d\u0446\u0435\u043f\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u00a0<strong>\u0418\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u0445\u043e\u0434\u0430<\/strong>\u00a0\u0434\u043b\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 B2B, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044f \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u044c, \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u044c. \u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-6\" style=\"color:#5a5a5a;font-size:15px\"><strong>\u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438<\/strong>\u00a0- \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0445 \u0440\u0435\u0446\u0435\u043f\u0442\u0443\u0440 \u0438 \u0430\u0440\u043e\u043c\u0430\u0442\u043e\u0432 \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044f\u043c\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-7\" style=\"color:#5a5a5a;font-size:15px\"><strong>\u0424\u0438\u0440\u043c\u0435\u043d\u043d\u0430\u044f \u0443\u043f\u0430\u043a\u043e\u0432\u043a\u0430<\/strong>\u00a0- \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0443\u043f\u0430\u043a\u043e\u0432\u043a\u0438, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0439 \u0438\u043c\u0438\u0434\u0436\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-8\" style=\"color:#5a5a5a;font-size:15px\"><strong>\u0423\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u0430\u044f \u0446\u0435\u043f\u043e\u0447\u043a\u0430 \u043f\u043e\u0441\u0442\u0430\u0432\u043e\u043a<\/strong>\u00a0- \u041e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0441\u043d\u0430\u0431\u0436\u0435\u043d\u0438\u044f \u0438 \u0441\u043e\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0435 \u044d\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043e\u0432 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0430.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-9 wp-block-paragraph\" style=\"color:#5a5a5a;font-size:15px\">\u0412 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0443\u0436\u0435\u0441\u0442\u043e\u0447\u0435\u043d\u0438\u044f \u044d\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0438 \u0438 \u0440\u0430\u0441\u0442\u0443\u0449\u0435\u0433\u043e \u0440\u044b\u043d\u043e\u0447\u043d\u043e\u0433\u043e \u0441\u043f\u0440\u043e\u0441\u0430,\u00a0<strong>\u041a\u0430\u0441\u0442\u043e\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0440\u0435\u0448\u0430\u044e\u0449\u0438\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u043c<\/strong>\u00a0\u0432 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u043e\u0433\u043e \u0443\u0445\u043e\u0434\u0430 B2B. Zhihu's\u00a0<strong>\u043d\u0430\u0442\u0443\u0440\u0430\u043b\u044c\u043d\u0430\u044f \u0440\u0430\u0441\u0442\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u043e\u0441\u043d\u043e\u0432\u0430<\/strong>\u00a0\u0420\u0435\u0448\u0435\u043d\u0438\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0442 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0439 \u0438 \u0432\u044b\u0441\u043e\u043a\u043e\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0435\u0439, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0435\u0439 \u0438\u043c \u043e\u0441\u0442\u0430\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0432\u044b\u0441\u043e\u0442\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-10 wp-block-paragraph\" style=\"color:#5a5a5a;font-size:15px\"><strong>\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430:<\/strong>&nbsp;\u0418\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u043b\u0438\u0447\u043d\u043e\u0439 \u0433\u0438\u0433\u0438\u0435\u043d\u044b \u0434\u043b\u044f \u0433\u043e\u0441\u0442\u0438\u043d\u0438\u0446 \u043e\u043f\u0442\u043e\u043c, \u044d\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u0447\u0438\u0441\u0442\u044b\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u043e\u0433\u043e \u0443\u0445\u043e\u0434\u0430 ODM, \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u043d\u0430 \u043e\u0434\u043d\u043e\u0440\u0430\u0437\u043e\u0432\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0434\u043b\u044f \u0433\u043e\u0441\u0442\u0438\u043d\u0438\u0446.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-11 wp-block-paragraph\" style=\"color:#5a5a5a;font-size:15px\"><strong>\u041c\u0435\u0442\u0430 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435:<\/strong>&nbsp;\u0418\u0437\u0443\u0447\u0438\u0442\u0435 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0440\u044b\u043d\u043a\u0430 B2B 2025 \u0433\u043e\u0434\u0430 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u043e\u0433\u043e \u0443\u0445\u043e\u0434\u0430, \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u044d\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0438 \u0438 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f Zhihu \u0434\u043b\u044f \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>As global environmental regulations tighten and demand from the hotel and healthcare industries increases, the B2B daily care market is undergoing significant changes. Businesses must balance cost control, supply chain stability, and evolving customer preferences. This article explores these trends and presents\u00a0Zhihu\u2019s\u00a0plant-based customization solutions. Environmental Policies Driving Sustainability Stricter regulations worldwide are pushing suppliers toward [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"themepark_post_bcolor":"#ffffff","themepark_post_width":"1022px","themepark_post_img":"","themepark_post_img_po":"left","themepark_post_img_re":false,"themepark_post_img_cover":false,"themepark_post_img_fixed":false,"themepark_post_hide_title":false,"themepark_post_main_b":"","themepark_post_main_p":100,"themepark_paddingblock":true,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-4933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"metadata":{"_edit_lock":["1758187740:1"],"rank_math_seo_score":["4"],"rank_math_primary_category":["18"],"themepark_post_bcolor":["#ffffff"],"themepark_post_width":["1022px"],"themepark_post_img":[""],"themepark_post_img_po":["left"],"themepark_post_img_re":[""],"themepark_post_img_cover":[""],"themepark_post_img_fixed":[""],"themepark_post_hide_title":[""],"themepark_post_main_b":[""],"themepark_post_main_p":["100"],"themepark_paddingblock":["1"],"footnotes":[""],"_edit_last":["1"],"catce":["sidebar-widgets4"],"themepark_seo_robots":["yes"],"_trp_automatically_translated_slug_es_ES":["2025-tendencias-del-mercado-mundial-b2b-de-productos-de-cuidado-diario-aumento-de-la-demanda-de-personalizacion"],"_trp_automatically_translated_slug_de_DE":["2025-globale-b2b-markttrends-fur-produkte-der-taglichen-pflege-steigen-in-der-nachfrage-nach-individualisierung"],"_trp_automatically_translated_slug_fr_FR":["2025-tendances-du-marche-mondial-b2b-pour-les-produits-de-soins-quotidiens-augmentation-de-la-demande-de-personnalisation"],"_trp_automatically_translated_slug_ru_RU":["2025-\u0433-\u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438-\u043c\u0438\u0440\u043e\u0432\u043e\u0433\u043e-b2b-\u0440\u044b\u043d\u043a\u0430-\u0441\u0440\u0435\u0434\u0441\u0442\u0432"],"_trp_automatically_translated_slug_ar":["2025-\u0627\u062a\u062c\u0627\u0647\u0627\u062a-\u0633\u0648\u0642-b2b-\u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629-\u0644\u0645\u0646\u062a\u062c\u0627\u062a-\u0627\u0644\u0639\u0646\u0627\u064a"],"_trp_automatically_translated_slug_ja":["2025-\u30c7\u30a4\u30ea\u30fc\u30b1\u30a2\u88fd\u54c1\u306e\u4e16\u754cb2b\u5e02\u5834\u52d5\u5411-\u30ab\u30b9\u30bf\u30de\u30a4\u30ba"],"_trp_automatically_translated_slug_ko_KR":["2025\ub144-\uae00\ub85c\ubc8c-b2b-\uc2dc\uc7a5-\ub3d9\ud5a5-\ucee4\uc2a4\ud130\ub9c8\uc774\uc9d5-\uc218\uc694-\uae09\uc99d\ud558\ub294"],"views":["538"],"_thumbnail_id":["4939"]},"medium_url":"https:\/\/www.keleeclean.com\/wp-content\/uploads\/2025\/09\/news-300x300.jpg","thumbnail_url":"https:\/\/www.keleeclean.com\/wp-content\/uploads\/2025\/09\/news-150x150.jpg","full_url":"https:\/\/www.keleeclean.com\/wp-content\/uploads\/2025\/09\/news.jpg","_links":{"self":[{"href":"https:\/\/www.keleeclean.com\/ru\/wp-json\/wp\/v2\/posts\/4933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.keleeclean.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.keleeclean.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.keleeclean.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.keleeclean.com\/ru\/wp-json\/wp\/v2\/comments?post=4933"}],"version-history":[{"count":1,"href":"https:\/\/www.keleeclean.com\/ru\/wp-json\/wp\/v2\/posts\/4933\/revisions"}],"predecessor-version":[{"id":4934,"href":"https:\/\/www.keleeclean.com\/ru\/wp-json\/wp\/v2\/posts\/4933\/revisions\/4934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.keleeclean.com\/ru\/wp-json\/wp\/v2\/media\/4939"}],"wp:attachment":[{"href":"https:\/\/www.keleeclean.com\/ru\/wp-json\/wp\/v2\/media?parent=4933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.keleeclean.com\/ru\/wp-json\/wp\/v2\/categories?post=4933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.keleeclean.com\/ru\/wp-json\/wp\/v2\/tags?post=4933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}